Triller, the sponsorship company behind several popular exhibit sports events and live music gatherings such as the hip hop battle platform VERZUZ, is expanding its business to create a pipeline for Black creators to establish business relationships with major brands.
A new virtual event series called the Assembly for Black Creators will serve to empower more than 250 Black creators in the sports, fashion, lifestyle, and entertainment sectors to develop more opportunities for advertising and brand integration.
“We started this effort with a deep appreciation of the huge impact Black Creators have had on culture and content around the world,” said Mahi de Silva, CEO of TrillerNet, parent company to Triller, among other brands. “With this series, we are catalyzing the need for brands, agencies and media properties to invest in Black creators and media owners.”
One of the initiatives, the Monetization Village, will connect Black creators with top-tier brands that are creating an imprint in the digital marketing arena. The virtual session will work as a conduit of information to “strategize, ideate and execute real-time social media campaigns.”
“Building direct, equitable relationships between creator and brand is the driving force for Assembly for Black Creators,” said Bonin Bough, Triller’s Chief Growth Officer. “We’re fostering greater racial equity across media, and by bringing together creators and advertisers in a dynamic and supportive environment we will enhance opportunities for everyone.”
Triller’s Assembly for Black Creators is set to start Oct. 20 with keynote addresses from Quavo, one-third of Migos rap group, and VERZUZ creators Swizz Beatz and Timbaland. The Assembly for Black Creators will continue on a monthly basis with dates set for Nov. 10 and Dec. 3. Each event will build up to the first annual Black Creator Conference taking place in 2022.
