The Weeknd Releases Animated Music Video For ‘Snowchild’

The Weeknd released the music video for his melancholic song “Snowchild” off of his latest album After Hours. The video features the singer in animated style as he goes through a series of weird Hollywood conquests.

Arthell Isom directed the music video, alongside animation director Ryoko Oka. Character Design is by Rejean Dubois.

Animation is becoming a trend among music artists who are having to adjust production plans for their music videos as a result of COVID-19.

Check out the video and lyrics below:

Lyrics:

I used to pray when I was sixteen If I didn’t make it then I’d probably make my wrist bleed

Not to mislead turn my nightmares into big dreams Whole squad mobbin even though we only six deep

I was singing notes while my niggas played with six keys Walking in the snow before I ever made my wrist freeze I was blowing smoke had me dizzy like Gillespie Niggas had no homes we were living in the dead streets

You couldn’t find me like I’m Hoffa Cover girls jumping out the page like they pop ups Spending all my money on these niggas that I brought up

Taking care of families for my brothers when they are locked up And I had nothing to believe in

Double cup leanin Couldn’t even breathe and For that money I was fiending Cali was the mission but now a nigga leaving Leaving, leaving into the night Now a nigga leaving, leaving leaving into the night oh

She like my futuristic sounds in the new spaceship Futuristic sex give her Phillip K dick She never need a man, she what a man need

So I could keep on falling for her daily We was at Coachella going brazy Stack a couple M’s like I was shady Now I’m in Tribeca like I’m Jay-Z

Rockin Sorayama like he pay me I just signed a new deal with Mercedes Got me movin dirty like I’m Swayze All my diamonds dancing like they Swayze

All my diamonds hitting like they Swae Lee Jet so big got a business and a coach I was always on the road rockin Louis a la mode nigga

And for that money I was fiending Cali was the mission but now a nigga leaving Leaving, leaving into the night Now a nigga leaving, leaving leaving into the night oh

20 mill mansion never lived in Zero edge pool never dipped in it Superstar neighbor in my business Paparazzi tryna catch me sleepin and Going on tour is my vacation Every month another accusation Only thing I’m phobic of is failing I was never blessed with any patience

So a nigga leaving, leaving into the night Now a nigga leaving, leaving leaving into the night oh

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Betty Bema is the creator of The MouthSoap and Pabulum Entertainment. She produces digital shows Thinking Out Loud and TV, Film & Foolishness, while also managing editorials for TheMouthSoap.com.