Entertainment industry veteran Jesse Collins has been hired to executive produce the NFL’s Super Bowl LV Halftime Show upcoming on Feb. 7, 2021. The announcement was made on Tuesday by Roc Nation, Pepsi and the NFL.
“We are excited to have Jesse Collins join with Roc Nation to executive produce the Pepsi Super Bowl LV Halftime Show,” Brian Rolapp, the NFL’s Chief Media and Business Officer, said. “We look forward to our fans experiencing a memorable performance as part of the culmination of our 101st season.”
Collins has years of experience as the founder and CEO of Jesse Collins Entertainment. He has worked on various projects, including several BET Award shows, BET TV series, The New Edition Story, Amanda Seales: I Be Knowin’, and the Grammy Awards. He was also nominated for a Primetime Emmy Award for Outstanding Variety Special (Live) in 2019 and is the winner of three NAACP Image Awards.
“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision.’ He‘s a true artist,” Shawn “Jay-Z” Carter, owner of Roc Nation, said. “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”
Directed by Hamish Hamilton, the Super Bowl LV Halftime Show will take in Tampa, Florida.
Congratulations Mr. Collins!
