There’s finally going to be a brick-and-mortar alternative to Victoria’s Secret and the mall department stores. The fashion queen Rihanna and billionaire businessman Bernard Arnault’s co-founding entity LVMH are opening several physical locations for her beloved Savage x Fenty brand.
The beauty mogul took to social media to make the announcement.
“We bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!” Rihanna posted on Twitter. “Can’t believe it’s actually that time, and I can’t wait for you to have this experience IRL.”
Rihanna’s online lingerie line, which by the way holds a billion-dollar valuation, will be available in five locations in 2022.
The stores will be located in Los Angeles, Houston, Philadelphia, and Washington D.C., with the first store opening in Las Vegas. The actual opening dates and exact locations have not been disclosed.
