Peloton, the high tech boutique fitness company, has launched an apparel collection in honor of famed artist Jean-Michel Basquiat and in recognition of Black History Month.
The Peloton x Basquiat line consists of hoodies, leggings, tees and sports bras with Basquiat’s artwork.
The collection has 13 pieces with the women’s line already selling out on the Peloton website. The PELOTON BASQUIAT HIGH NECK BRA, BASQUIAT LIBERTY FULL ZIP, BASQUIAT TANK and PELOTON BASQUIAT LEGGING from the women’s line are all sold out. The company announced that they will be stocking up on sold out pieces on Feb. 12.
Prices range from $42 up to $82, very reasonable for a higher scale althleisure brand.
“The Peloton X Basquiat collection was designed in celebration of Black History Month to honor Jean-Michel Basquiat’s legacy with pieces that we felt truly exemplified Peloton’s brand values and brought to life what it means to be part of our member community,” Peloton’s Vice President of Apparel, Jill Foley, said in a statement.
“In collaboration with Artestar, we chose artworks that signified greatness, empowerment, diversity (black diaspora), and the power of music — and were extremely conscious that each piece would accurately and appropriately celebrate Basquiat’s work.”
Customers can find the collection at Peloton’s New York City boutique located at Chelsea and Christopher Street or at the Peloton website.
Jean-Michel Basquiat was an artist of African-American descent who rose to fame in the 1980s. He brought awareness to the subculture of graffiti art and broke barriers by introducing the culture to the world of New York gallery art.
His signature creativity exhibited scribbled words, spray painted crowns, New York scenery, and Hip Hop and pop culture icons. He also used his art as an expression of protest and activism, often being influenced by bible verses and political issues.
Basquiat would die from a heroin overdose at the age of 27 on August 12, 1988. His artwork would become highly valuable.
Japanese billionaire Yusaku Maezawa purchased Basquiat’s piece Untitled for $110.5 million, breaking the record for the highest price paid at an auction for an artist’s artwork in the U.S.
