Nicki Minaj is furthering her influence in the world of business. The platinum recording artist has partnered with virtual gaming operator MaximBet, signing a multi-year, global deal.
“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said Daniel Graetzer, CEO of MaximBet. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world — her own — and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”
The partnership proceeds Minaj’s forthcoming album NM5, led by her chart-topping single “Do We Have A Problem?” with Lil Baby. The “Fly” artist is also planning a worldwide tour. In her new role as creative director, Minaj will oversee fan experiences, events, and merchandise. Her influence will also impact editorial, photography, and branding and partnerships.
Minaj broke records with her previous collaborations in the fashion industry when she became one of the first female hip hop artists in this era to have successful runs with Fendi, which quickly sold out, and fashion houses Louis Vuiton, Burberry, Crocs, DSQUARED2, and Marc Jacobs. The items she wore on her hugely popular social media platform, exposed to over 280 million followers, were among the fastest selling products.
“I don’t think I’ve ever been prouder of a collaboration — Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership,” Minaj said. “I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”
“We are thrilled to partner with Nicki Minaj,” Sardar Biglari, editor-in-chief of Maxim, said. “She is an extraordinary entrepreneur and the leading artist of her generation, a combination that will be transformative for Maxim.”
MaximBet, a subsidiary of Carousel Group, is in a partnership with Maxim Magazine, a read that is known for its editorial prowess and intriguing profiles. MaximBet offers players an immersive entertainment and lifestyle experience in the world of online betting. As a true lifestyle sports betting brand, MaximBet rewards players with access to influencers, athletes, and celebrities. The service is accessible in 12 U.S. States, going live in Colorado, and is also available in the Canadian province of Ontario.
