If at first you don’t succeed, dust yourself off and try again. That’s the mantra of any real entrepreneur and business person.
The mantra holds true for big personality and businessman LaVar Ball who has relaunched his Big Baller Brand after the company went on hiatus back in April 2019. During that time, Ball was dealing with an ongoing dispute with business partner Alan Foster after he could not account for $1.5 million missing from the business.
The online store has been refreshed with 48 new products, ranging from tank tops to hoodies. The customer service experience and website functionality are more efficient, as well.
LiAngelo Ball is featured in the branding of the website, but the other two basketball playing brothers, Lonzo and LaMelo, are noticeably missing.
Lonzo is currently playing guard position for the New Orleans Pelicans. LaMelo is being considered a top-five pick in the upcoming 2020 NBA draft.
Just as recent as early February, LaVar was shown on his Facebook reality show Ball in the Family asking Lonzo to invest in the Big Baller Brand.
“The Big Baller Brand is back and better than ever. Over the past year, my team and I have been working diligently to expand Big Baller Brand and improve the overall customer experience,” said LaVar Ball in a company press release. “We are thrilled to announce the launch of our new website BigBallerBrandInc.com. I want to thank our loyal fans for patiently waiting for the relaunch and continuing to grow with our family.”
Fans are having to be careful that they go to the right website. Foster has control over the www.BigBallerBrand.com domain. When customers click the “BBB” image, they are redirected to Baller Financial Network, an awkwardly weird website all about Foster.
The official website for the relaunch is at BigBallerBrandInc.com.
