Some artists use their music for mindless entertainment, but then there are the ones who are not afraid to use their platform for a greater purpose. J’Moris, D. Hewitt and 254 Assassin easily identify with the latter.
In their new single “BLAC AMERIKKKA,” the trio provide a descriptive entail of the current state of the union. Filmed and edited by ShotByLloyd, the symbolic black and white video shows the Hillsboro, Texas artists near a grassy terrain surrounded by fencing and trees and under a wooden pavilion, a scene that echoes the historic roots of slavery and its resounding impact on the culture of the U.S. It’s deeper than rap.
Their lyrics recount the many instances in which black people have been killed by police and white supremacists.
“Understand your worth, don’t let them tell you you’re worthless | It’s time to move with some purpose, they killing us on purpose,” D. Hewitt raps. “…The mother having nightmares about losing her son | That boy was 12 years old and got murdered over a toy gun.”
The murders of Breonna Taylor, George Floyd and Ahmaud Arbery are all referenced in the enthralling single. Backed by the signature Texas hip hop sounds of soulful bass and church-like organs thanks to producer Timmy Tunez, “BLAC AMERIKKKA” is a plea for humanity to urgently reconcile their differences or risk the perils of a fed up community.
J’Moris, who is coming off the success of his last album Blac February, ends the song with what can be deemed as the authentic consensus of the black community.
“It seems like we always know what to say until it’s time to say it,” J’Moris says at the end of the visual. “Every day is a constant battle, a constant struggle. We see police. They see us as trouble. Sh–, when’s enough gonna be enough? They treat us like we’re the problem, and then we become the victim. They say we cry about it. But when we stand up for what we believe in, they make sure we die about it, and they leave us there. I mean, when you’re gonna continue to kneel on our necks we can’t breathe. That shit don’t fly with me. I’m tired of it.”
“BLAC AMERIKKKA” will be available on all streaming platforms in October.
Listen to “BLAC AMERIKKKA”:
