Instacart is committing $1 million to promote Black-owned products in the marketplace on its popular app. The online grocery platform will ensure that Black-owned consumer packaged goods (CPG) will have the opportunity to be exposed to its many shoppers through ad placement and priority in its Featured Product section, giving the brands premium digital shelf space.
“As the largest online grocery platform in North America, our marketplace features millions of products for customers to discover while they shop online from their favorite retailers. As our service grows, we believe Instacart has a unique opportunity to further amplify Black-owned and Black-led brand partners in the digital aisles,” said Seth Dallaire, Chief Revenue Officer at Instacart.
“We want Instacart Ads to make a lasting impact on the CPG ecosystem by equipping emerging Black-owned brands with the tools, resources and investment needed to excel in online grocery. This is just a first step as we continue to focus on delivering equitable outcomes for historically underrepresented entrepreneurs and brands and create more opportunities for more companies to flourish.”
To sign up, Black-owned CPG brand owners will have to go through a four step process that includes determining eligibility, and adding personal details and company details.
Sign Up To Have Your CPG Brand Included In Instacart Ads
Instacart’s newest initiative to empower Black-owned brands further develops the company’s commitment to “prioritize diversity, equity, and belonging,” while standing against systemic racism. A part from the advertising opportunities on its platform, the tech company is also working to increase social initiatives, representation, and professional development.
Instacart is the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Instacart has partnered with more than 600 beloved national, regional and local retailers, including unique brand names, to deliver from nearly 55,000 stores across more than 5,500 cities in North America.
