Beyoncé’s Ivy Park x Adidas Drop Promo For New Collection

Not too long ago, Beyoncé surprised her fans with a teaser of what was to come with her athleisure fashion collection Ivy Park. The reveal consisted of accessories and shoe wear posted on Instagram.

On the cusp of the collection’s rollout on Jan. 18, the international superstar unveiled additional pieces, along with a promo trailer, and it has the Internet abuzz.

The collaboration with Adidas delivers consumers a new and sophisticated athletic look.

In the empowering video, different people grace the screen in the garb while inspiring messages are voiced in the background, starting with “these barriers will not stop me.”

The models sashay through the air and pose using urban city backdrops, classic cars and graffiti to add to the authentic appeal of the apparel.

Beyoncé rocks maroon, vanilla and tangerine colored jumpsuits and hoodies all while giving her signature boss fierceness.

Check out the video below:

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IVY PARK January 18

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Betty Bema is the creator of The MouthSoap and Pabulum Entertainment. She produces digital shows Thinking Out Loud and TV, Film & Foolishness, while also managing editorials for TheMouthSoap.com.