Beyoncé’s Ivy Park athleisure brand is back with a new collection after partnering with Adidas. The “Spirit” singer made the announcement via Instagram on Monday.
Under the new partnership with Adidas, the collection will be unisex and feature bodysuits and sneakers. Beyoncé’s Instagram also revealed accessories in the form of rings, cuff earrings, wrist and ankle bracelets and faux grills.
“This new line is fun and lends itself to creativity, the ultimate power,” Beyoncé said. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”
Originally, Ivy Park was a co-creation with Topshop founder and billionaire Phillip Green. In 2018, Beyoncé bought shares back to become full owner of the brand.
“I took a chance on myself when I bought my company back,” Beyoncé told Elle magazine. “We all have the confidence in us to take chances and bet on ourselves.”
The Ivy Park collection will be officially released on January 18.
Check out some of Beyoncé’s posts from Instagram.
