TIDAL will now be available in the luxurious Maserati as a pre-installed app, according to an announcement made by the streaming platform.
The Maserati will come equipped with the app in its Sonus Faber branded audio system. Drivers of the Italian sports car will receive a complimentary membership that can extend between 3 or 12 months, depending on the choice of Maserati.
“The Maserati collection of vehicles is unparalleled – customers have come to expect top of the line technology that elevates their experience while they travel,” Lior Tibon, TIDAL COO, said. “Our shared passion for innovation and quality has cultivated a partnership that will level up the driving experience for anyone that steps into a Maserati.”
TIDAL’s HiFi capability, that produces an unmatched premium audio sound, coupled with the Sonus Faber audio system will enable drivers of the vehicle to have a unique and quality audio experience as they access a library containing diverse playlists and over 60 million songs.
Coming to the forefront of the streaming service conversation in 2014 when Jay-Z acquired the company, TIDAL is an artist-owned company with the mission to create a more sustainable business model for the music industry.
TIDAL and Maserati intend to announce additional innovations in the near future.
